How I Use AI as a Marketing Consultant

I have a confession.

I use AI every single day.

Honestly, I think it's become one of the best tools I've ever added to my toolbox.

It's a little bit like having a coworker who's always available to bounce ideas off of, help organize my thoughts, or ask questions I hadn't considered yet.

The funny thing is, the more I use AI, the more I realize how much I enjoy the human side of marketing. AI helps me spend more time there.

My favorite way to use AI is to think out loud.

If you've ever worked with me, you know I have a lot of ideas.

Sometimes too many.

I'll have ten different directions I could take a project, and I need someone to help me sort through them. AI has become that sounding board.

I'll throw it half-formed ideas, random notes from a meeting, screenshots, spreadsheets, or pages from my notebook and start asking questions.

"What am I missing?"

"What would you do next?"

"Is there another way to think about this?"

When I was building Freed Creative, I spent hours talking through everything from my pricing and service packages to my onboarding process, marketing strategy, and brand messaging. Those conversations helped me organize ideas that had been bouncing around in my head for weeks.

Most of the time, it doesn't give me the final answer. It helps me ask better questions, and that's usually where the good ideas come from.

I use it to get unstuck.

Every marketer has opened a blank Google Doc and thought, "Okay... now what?"

AI is really good at getting me moving.

Recently, I uploaded a proposal I'd written for a potential client and asked it to review everything. It pointed out areas that weren't clear enough, suggested ways to explain my process more simply, and even challenged a few pricing decisions. I didn't accept every suggestion, but having another perspective before sending the proposal made it stronger.

I've done the same thing with website copy, workshop outlines, blog posts, and presentations.

Once I have something to react to, my brain takes over.

I edit, rewrite, move things around, add stories, cut sections, and make sure everything actually sounds like me or my client.

It helps me turn conversations into systems.

This has probably been one of the biggest surprises.

I recently recorded myself talking through my entire client onboarding process while driving. It wasn't polished. It was basically me thinking out loud.

AI turned that transcript into organized workflows, checklists, standard operating procedures, and ideas for my brand book.

Instead of losing those ideas in a voice memo somewhere, they became part of how I actually run my business.

I've started doing this all the time.

It helps me learn faster.

One of my favorite things about marketing is that I'm always learning.

Google changes.

Social media changes.

AI changes about every five minutes.

Whenever I'm learning something new, I use AI almost like a tutor.

I'll ask follow-up questions until I actually understand something instead of just memorizing it.

I've used it to learn more about SEO, Webflow, analytics, automation, legal agreements, pricing strategies, and even gardening this summer.

If I'm curious about something, chances are I've had a conversation with AI about it.

It saves me time on the little things.

There are plenty of tasks that still need to get done, even if they aren't the most exciting part of marketing.

Writing meta descriptions.

Creating schema markup.

Organizing meeting notes.

Summarizing transcripts.

Building the first version of a content calendar.

Turning a two-hour client meeting into a simple action list.

Those things still matter. They just don't always need my full attention.

Saving time on administrative work gives me more opportunities to spend with clients, think strategically, or make the final product even better.

Every client uses AI differently.

Some clients are already experimenting with AI every day.

Others haven't opened ChatGPT yet.

Both are completely okay.

One of my favorite parts of my job is helping business owners figure out where AI actually fits into their workflow.

Sometimes that means creating a custom prompt library.

Sometimes it's showing them how to repurpose one blog post into a month's worth of content.

Sometimes it's helping them build systems that make marketing feel less overwhelming.

The goal has never been to use AI just because it's available. The goal is to make running a business a little easier.

The tools I keep coming back to

People ask me about this one a lot.

Right now, ChatGPT and Claude are my two favorites.

I use them differently, and honestly I'm always experimenting with new tools as they come out.

The tool isn't really the interesting part.

Learning how to ask thoughtful questions is.

So... how do I actually think about AI?

I don't think AI makes great marketing.

People do.

Great marketing comes from understanding your customers, listening well, asking thoughtful questions, and solving real problems.

AI just happens to be one of the best tools I've found for helping me think more clearly, stay organized, and spend more time doing the work I love.

And if you've been wondering whether AI is worth exploring for your own business, I'd encourage you to start small.

Ask questions.

Experiment.

Stay curious.

That's exactly how I've learned the most.

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